Ray Kroc: Franchise Visionary

Ray Kroc is one of the most influential figures in franchising history, widely credited for turning McDonald’s into one of the world’s most successful brands. In 1954, Kroc saw potential in a small restaurant run by Richard and Maurice McDonald, and he convinced them to franchise their model. Through his leadership, Kroc developed the systems and standards that allowed McDonald’s to grow rapidly across the U.S. and internationally, ultimately revolutionizing the fast-food industry. Kroc’s business acumen and commitment to quality have left a lasting legacy in the franchise world.

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